In history we see that people lied and stole for success e.g. Germans , Japanies are accused of this. But we the rest of the world think what they did was wrong. Alls not fair in war esp love.The means justify the ends and not the ends justify the means. I think that is how it always has been.People trust honest people. In love I want an honest person ,whom I can trust and count on for being fair.Who would want a person who is relatively fair.Relatively fair would waste time.